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Submitted Conference Content

Full name

Jake Benilov

Job Software consultant
email jake [at] quickpeople [dot] co [dot] uk
Company Quick People Ltd
City (Country) Cambridge, UK
Time 45'
Type of Conference Conference > 100 attendees
Level Everybody

7 types of feedback that helped make GOV.UK a success


Jake Benilov, a ThoughtWorks alumni, is an independent consultant living in Cambridge, UK. He has worked as a trainer, developer, tester, business analyst, project manager and coach. His current focus is on government IT and open source, and he is the maintainer of DbFit, an open-source database testing framework. He can be reached at and @benilov on Twitter.


The UK government does not have a good history of IT delivery. The Government Digital Service (GDS), a new "startup" team within Cabinet Office, has been bucking this trend by successfully delivering GOV.UK, the UK's single government domain, using open source tech and agile development. My talk will focus on 7 innovative feedback techniques that the GDS team uses to improve their daily work.

Benefits for the attendees

Attendees will learn about feedback techniques - such as releasing early, user testing, product analytics, direct user feedback to improve the product, and others - and see concrete examples of their application.

Go to the submission page!